Hello friends! You must have heard about digital marketing. Do you know what Digital Marketing is, if not then you have come to the right place, because in today’s article we will give you all the important information related to Digital Marketing, which will be very helpful for you.
We will tell you, what is Digital Marketing, why Digital Marketing is necessary, what are the advantages and disadvantages of Digital Marketing, etc. You will get all this information here, so read the article carefully.
Friends, as you know, in today’s time, all the work from small to big is done digitally, which is very beneficial. Similarly, we can also do marketing through digital technology. Nowadays everyone wants to do their work digitally. People of every business are expanding their business scope through digital technology.
Through digital marketing we can reach more and more people in less time. The field of digital marketing is very vast, there are many things in it. It is not possible to write about so many things at once or can you understand them all at once. But there are some things which are very important for digital marketing. Today we are going to tell you about these in this article.
Table of Contents
What is Digital Marketing ?
Digital Marketing is made up of two words, first Digital and second Marketing. When we market our goods and services digitally using digital mediums, it is called digital marketing. Digital Marketing is also called Online Marketing, because this marketing done in online through Internet. Hence, many people also call it Internet Marketing. It has many names like E-Marketing, Web Marketing, Internet Marketing, Online Marketing and Internet Advertising etc.
Online Marketing is very different from Offline Marketing which is called Traditional Marketing. In offline or traditional marketing, marketing is done through posters, banners, hoardings, newspapers, etc. Whereas in digital marketing, marketing is done through electronic media such as YouTube, Facebook, Instagram, LinkedIn, messages, emails, etc. Digital marketing is very different from traditional marketing. In digital marketing, a person can promote his goods or services from one place to anywhere in the world.
It”s done in many ways, it includes social media marketing, Instagram marketing, Facebook marketing, SEO, affiliate marketing, apps marketing, email marketing etc. and gradually it’s size is increasing. Through digital marketing, we can reach more and more people in less time and increase the ranking of our website or business by targeting our customers.
Examples of Digital Marketing
Receiving emails from companies, receiving promotional messages or calls from companies on the phone, advertisements appearing at the top when searching something in Google, social media like Facebook, Instagram, seeing advertisements on YouTube, seeing advertisements when visiting a website or blog, etc. are common examples of digital marketing.
What are the types of digital marketing
Digital marketing is mainly of 2 types.
- Online Digital Marketing
- Offline Digital Marketing
We can do digital marketing through both online and offline mediums. There are many ways to do digital marketing through online and offline methods. So let us know one by one, how online digital marketing and offline digital marketing is done.
1. Online Digital Marketing
This is done with the help of digital devices through the internet. In this case, internet is an important factor, without internet it’s impossible to do online marketing. Let us know how online marketing can be done through these mediums.
A . Search Engine Optimization (SEO)
Search Engine Optimization (SEO) is a free, organic and natural technique of digital marketing, through which we can target our customers. It is a process by which the website is optimized so that it ranks better and brings organic traffic to the website. SEO is mainly of two types.
On-Page SEO
Website design, keywords optimization, content optimization, image optimization, meta tags, sitemap etc. come under on-page SEO.
Off Page SEO
When you improve the ranking of Google or other search engine websites by doing SEO of your website through any other website, it is called Off Page SEO. Guest post, link building, image submission etc. are examples of off-page SEO.
B. Search Engine Marketing
Search Engine Marketing (SEM) is related to Google Ads. Paid search is a medium of advertising. If you want to advertise your business, website or blog through Google, then you can bring good traffic to your business, website or blog by using this medium. For this you have to pay a certain amount of money to Google.
Google shows these ads at the top and in this way you can reach more and more people. Under search engine marketing, we can run ad campaigns, for this many methods have been provided by Google. Among these, Pay Per Click (PPC) is considered a very popular method. Therefore, search engine marketing is also known as pay per click (PPC).
Google Adwords is most popular for this. Apart from this, there are many platforms like Bing, Yahoo etc. through which you can do search engine marketing. If you do any online business, then this will prove to be a great medium to grow your business.
C. Social Media Marketing
Social media marketing is a core part of digital marketing. When advertisement is done through any social media platform, it is called Social Media Marketing (SMM). Today, there are many such platforms available through which you can do Social Media Marketing (SMM).
In today’s time, crores of people use social media, that is why social media is a great platform through which every type of digital marketing can be done. Through which you can also run paid campaigns and if you are not able to invest, then you can do good marketing of your product even without any investment. Let us see, about some of the popular platforms available for social media marketing and the marketing done through them.
D. Instagram Marketing
Nowadays, Instagram is very popular. A large number of people use it. This is the reason, the field of Instagram Marketing is growing very fast. Crores of people are active on Instagram today, here you can target your customers, market your product and increase your sales and earn good profits.
E. Facebook Marketing
Promoting any goods or services through Facebook is called Facebook marketing. You can promote your business by creating a page for your related business on Facebook. Through this page you can run campaigns on Facebook, apart from this you can market your goods and services through Facebook ads. These advertisements are paid.
F. Twitter Marketing
Twitter is also a highly traded social media platform, marketing done through Twitter is called Twitter marketing. This is done in the same way as Instagram marketing.
G. LinkedIn Marketing
LinkedIn is a little different from other social media platforms. It is mainly used by professional people. Here you can advertise your goods and services.
H. Email Marketing
Marketing through email is called email marketing. In this, people are introduced to their goods and services through email. Email marketing is an important part of digital marketing. In this case, mails are sent to many people simultaneously.
Also, there is an action button in that mail, which is given to the customer for further processing. Email is a very good way through which you can stay connected with your customers/audience. Email marketing plays a very important role in the success of every type of business.
I. Youtube Marketing
Marketing any goods or services through YouTube is called YouTube marketing. Youtube marketing is very popular. Mainly video marketing is done on YouTube. Hence many people also know it by the name of video marketing. Almost all big companies advertise their products on YouTube only.
J. Affiliate Marketing
When you marketing a product or service and after sale you got some commission, this type of marketing is called affiliate marketing. The field of affiliate marketing is also growing at a rapid pace.
K. Content Marketing
Marketing any goods or services through content is called content marketing. It can have any Blog Posts, Social Media Post, Videos, Infographics etc. This is also an important part of digital marketing.
L. Apps/Website Marketing
If marketing is done through an app/website, then this type of marketing is called Apps/Website Marketing. Big big brands have their own apps and websites. Through this they market their products. For example – Amazon, Target, Walmart, Flipcart etc.
M. Influencer Marketing
Some People have good fan followers on social media and they influence thousands of people. Promoting any product or service by such people is called Influencer Marketing.
Many big companies get their brands sponsored by such people, so that their products can reach millions of people who follow them. In Influencer Marketing, Influencers charge depands on their Followers. The more followers they have, the higher is its rate.
N. Instant Messaging Marketing
This method of instant messaging marketing is quite new. In this, you can do instant messaging marketing through your social media messenger apps like Facebook or Instagram messenger. This can be done through many tools like ManyChat and MobileMonkey etc.
2. Offline Digital Marketing
Offline digital marketing is that marketing, which is done through digital devices. But does not require internet. Offline marketing is done a little less than online marketing. Through this, we cannot reach huge number of people like online marketing. Even you can’t target your audience. \
Offline marketing has many Ways. Let us know in how many ways offline marketing can be done.
A. SMS Marketing
In SMS Marketing, products and services are advertised through text message. SMS ads to your phone come under this type marketing. Many people adopt this method in offline marketing.
B. Phone Call Marketing
In phone call marketing, the advertiser markets products and services by making phone calls. All the marketing related calls you receive are just marketing phone calls. This marketing is rarely used.
C. E-Billboards
You must have seen e-bill boards on the roads many times. This is also a type of offline digital marketing. It is a bit expensive. This method of offline marketing is adopted by big companies.
D. TV Marketing
TV marketing includes advertisements broadcast on television. This method of offline digital marketing is the most popular.
E. Radio Marketing
Radio marketing is also a type of offline digital marketing. In this, goods and services are advertised on radio.
How to earn money from digital marketing ?
On the internet you will find many ways to earn money through digital marketing. So here are some best ways to earn money from digital marketing –
#1 – Earn money from digital marketing by blogging
Blogging is the best option to earn money from digital marketing with the help of which even a beginner can earn money from digital marketing. Big digital marketer experts also have their own blogs from which they earn good amount of money.
Blogging is a work in which you can learn multiple skills of digital marketing like SEO, web designing, logo designing, content writing, affiliate marketing etc. Therefore, if you are starting to learn digital marketing then you should start with blogging.
#2 – Earn money by doing Affiliate Marketing
Affiliate marketing is a very powerful way to make money through digital marketing. If you do it with the right strategy, you can get rich very quickly.
In the work of Affiliate Marketing, you have to join the trusted affiliate programs present in the market and promote their products, and on every sale you get some percentage commission.
You can use popular affiliate programs like Amazon Associate. You can join, and you can use either organic or paid methods to promote the product.
#3 – Earn money by creating an E-Commerce website
Nowadays everyone likes to do online shopping because it takes less effort to do online shopping as compared to going outside to the market and there are many attractive offers available in it.
In view of the increase in online shopping, many e-commerce websites have also come into the market in the last few years. You can also create your own E-Commerce website and list trading products on it. To promote the website, you can take help of SEO or paid marketing.
The most important thing about E-Commerce is that you do not need your own product here. You can join affiliate programs of companies like Amazon, Flipkart and then list their products on your website.
#4 – Earn money from digital marketing by drop shipping
Drop Shipping is the next way to earn money from Digital Marketing. Drop Shipping is an online business, in which you can create an online store and sell products online. In this, you do not need to store and deliver the product, because your supplier delivers the product to the customer.
In Drop Shipping you have to sell the product by adding your margin, like if the wholesale price is 100$ then you can sell the product for 140$ . Your profit in this will be 40$ .
#5 – Earn money by creating a YouTube channel
YouTube is the most famous way to earn money online in Whole World. Many YouTubers in World earn thousands dollar per month. You can also start your YouTube channel on any niche and with the help of digital marketing, you can increase subscribers in a very short time.
When you get a lot of subscribers on your channel, you can earn money from YouTube in many ways. There are many ways to earn money from YouTube like Google Adsense, Affiliate Marketing, Product Marketing Sponsorship etc.
#6 – Earn money by selling photos online
If you click good photos, you can also earn money by selling photos online. It is not necessary that you have a good camera to click photos, you can also click good photos with your smartphone.
You will find many websites online where you can create your account as a Contributor and sell photos. Such as Stocksy, 500px, iStock etc.
#8 – Earn money by doing website designing work
If you know how to design a website on WordPress or any other CMS, then you can earn money from digital marketing by providing the service of website designing.
Since today, everyone wants to bring their business online and to bring the business online it is necessary to have a website. Fiverr, Upwork, People per Hour is the best platform to find website designing work.
#9 – Earn money from digital marketing by providing SEO service
SEO (Search Engine Optimization) is a process, with the help of which, a website or webpage is Search Engine ranked in the top positions so that maximum traffic comes to the website.
Every website owner needs an SEO expert. In such a situation, if you know how to do SEO then you can earn good income by providing SEO services to clients.
To find clients for SEO services, you can take help of platforms like freelancing websites, Facebook, LinkedIn.
#10 – Earn money from PPC Marketing
PPC Marketing or Pay Per Click Marketing is a job where you run ads for your clients on platforms like Google, Facebook and fulfill their marketing objectives. In PPC, you have to pay the platform for each click of the user.
If you know how to run Google Ads, Facebook Ads, then you can also earn good money by providing PPC marketing services. To find clients, you can take help of platforms like Upwork, Fiverr, Facebook Marketplace.
#11 – Earn money by doing Email Marketing
If you are an expert in Email Marketing, then you can also earn money through email marketing. In today’s time, everyone has 2 – 3 or more email IDs. You can easily send information about your product to people through email.
Collecting emails is also easy, you can easily collect emails through online advertisements and then add them to the email marketing software and send them in bulk with one click.
Email marketing is not just about sending emails, you have to write such an email that people open the email and the purpose for which you sent the email can be fulfilled. You can do email marketing for your business or earn money by providing email marketing services.\
#12 – Earn money from digital marketing by content writing
In the field of digital marketing, Content writing is a high demand skill. Because, to rank a website in Google, it’ s necessary to have good and unique content. You can easily earn 10 to 20 thousand dollar per month through content writing work, you just need to know how to write SEO friendly articles.
Many bloggers, news channels and webmasters need content writers, so you will not face much problem in finding content writing work. You can get content writing work through Facebook group, Fiverr, Upwork, Contact Us page of blog, freelancing website etc.
#13 – Earn money from digital marketing by providing copywriting service
The work of writing attractive Ad Copy is called copywriting. Copywriting is the art of writing in advertisements. Advertisers need attractive ad copy to meet their marketing objectives so that their targeted audience can convert.
If you know copywriting then you can earn good income by providing copywriting services. Like other jobs, you can take help of freelancing websites to find copywriting work.
#14 – Earn money by becoming a Social Media Manager
As you may know, in today’s time all small and big companies have accounts on social media through which they can share information about the company. We send every important update to our customers. To manage their social media handles, companies need a Social Media Manager who can do proper maintenance of their accounts.
If you have complete information about every social media, then you can also work as a social media manager. In Social Media Manager, clients pay you on monthly bases. You can get the work of social media manager from platforms like Facebook, LinkedIn.
#15 – Earn money from Logo Designing
Nowadays, everyone wants to bring their business online, and logo is an important factor to create a unique identity of your business on the online platform.
If you are a creative person and can design a good and unique logo for your business, then you can earn money from digital marketing by providing logo designing services. You can find clients for logo designing from popular freelancing platforms like Fiverr.
#16 – Earn money by opening a Digital Marketing Agency
You can open your own digital marketing agency to provide your digital marketing services. Compared to freelancers, agencies get more orders and they also have more clients. Because the client has more trust in the agency.
To start a digital marketing agency, you must be an expert in your skill. To find clients, you can take help of freelancing websites or Facebook and Google Ads.
#17 – Make money by selling digital marketing courses
If you have a good knowladge of digital marketing, then you can sell digital marketing courses. At present, everyone wants to learn digital marketing, for this they prefer taking online courses. If you market your course well, you can earn good money by selling courses in large quantities.
You can create courses on affiliate marketing, Facebook ads, Google ads, blogging, etc., and promote the course through organic or paid methods.
#18 – Earn money by selling products related to digital marketing
You can create digital marketing products and then earn good income by selling them. You can create products like email marketing software, hosting service, digital marketing software etc.
However, for this work you will need a team and you should also have good experience in digital marketing. Along with this, you should also keep in mind that your product should really be problem solving, only then there will be good sales.
#19 – Earn money by working in digital marketing field
If you are an expert in any one skill of digital marketing then you can easily get a job in the field of digital marketing. In this your salary is also quite good.
Salary in digital marketing job depends on how much experience you have in the work, and what service you provide. You can easily get digital marketing jobs in your area with the help of online websites.
Why is digital marketing necessary ?
As you all know, nowadays all work is done digitally. Be it a small business or a big one, everyone is bringing their business online and when they do their business online, they will definitely need a digital marketer to marketing their products. Because without marketing, no business can be done. Not possible.
Therefore, it can prove to be a very good option for your career. Below are some important points which show how important digital marketing is for any business.
- Digital marketing or online marketing is much cheaper than offline marketing.
- You can also sell your product online through digital marketing.
- Through digital marketing, you can easily reach your product to your target audience.
- Through digital marketing you can promote your service and product in many ways.
- Digital marketing increases the branding value of any company and its product.
- You get better results from digital marketing than ordinary marketing. You can also analyze it in figures.
- Digital marketing is a way by which you can promote your product globally and connect with more and more people.
- Digital marketing is a simple and fast way to promote any product. With this you can reach more people during your working time.
What are the benefits of digital marketing?
Digital marketing is very beneficial as compared to traditional marketing. Let us know what benefits a business can get by doing digital marketing, which is not there by doing traditional marketing.
Reach more people
Through digital marketing, your products can be promoted to more and more people. Like traditional marketing, its scope is not limited.
Easy to target customers
You can promote your products by targeting customers. In simple language, you can advertise your products only to your potential customers. This allows you to advertise your products or services only to those people who need them.
Unlimited area
The scope of digital marketing is limitless, it is very easy to contact customers even at great distances. Through this, we can make our products accessible even to the people of other countries sitting miles away. Even businessmen running small businesses can easily reach their customers in another country.
Customer Engagement
In digital marketing, it’s very easy to connect with customers. Not only this, advice can also be taken about products or services, which increases people’s trust in the brand.
Finding customer reviews about a product
Customer reviews of products can also be easily identified through digital marketing and its problem can be detected and rectified.
Calculate results instantly
In digital marketing, results can be seen immediately.
Calculation in data
In digital marketing, every result can be calculated in numbers. But it’s impossible to do in traditional marketing. There are many tools through which we can find out, from where and how many people saw our advertisement.
Time saving
Digital marketing takes less time than traditional marketing.
Cheap and economical
Digital marketing is a cheaper and more economical method than traditional marketing. Even the smallest business can easily do digital marketing of its products and services, whereas this is not possible in traditional marketing.
Policies improve over time
In digital marketing, we can easily change the policies whenever we want as per the time and need.
Brand credibility
Through digital marketing, people’s trust in the brand increases and the value of the brand also increases.
Simple and convenient
This is a simple and convenient way of marketing.
What are the shortcomings and challenges of digital marketing?
As you know, everything has two sides, one good and the other bad. Similarly, while digital marketing has many advantages, it also has some shortcomings and challenges, such as
- The scope of digital marketing is limitless. You can connect with people from all over the world through this, so other people from all over the world who are your competitors are also present here, which means there is huge competition.
- If you collect customer data for digital marketing purposes, it is your responsibility to take care to comply with regulations related to their privacy and data protection. Because all the work here is done digitally, there is a risk of hacking, which means maintaining the security and privacy of your business is a big challenge.
- It completely depends on technology. It is not possible to work if there is a technical problem.
- In digital marketing, if there is any negative reaction or criticism towards your brand, it can reduce the value of your brand.
But the benefits of digital marketing are much less than its disadvantages and if digital marketing is done with proper planning, then these challenges and disadvantages can be avoided.
How is a career in digital marketing ?
The field of digital marketing is growing at a rapid pace. In today’s digital age, everyone wants to bring their business online. For this they need a digital marketer. If you learn digital marketing at this time, then in some time you can become a good digital marketer.
The field of digital marketing is quite vast, you can make a career in it by learning any one of its skills. If you do a digital marketer course from a good institute, then you can work as a digital marketer in a big company with many posts like search engine expert, digital marketing manager, social media manager, blog manager, blog writer, content writer etc.
Even if you want to do your own business, digital marketing is a great option for you. By learning this, you can start your own digital marketing agency, do freelancing work, provide consultancy services. You can create your own blog and start blogging and earn money through Google Adsense or affiliate marketing.
Apart from these, if you have good experience in this, then you can publish a book on digital marketing or make your future in this field by creating your own e-course or by coaching people through offline or online medium. . Like teaching digital marketing to people by creating a YouTube channel or through any other online platform.
What are the duties of a digital marketer?
The job of a digital marketer is to do digital marketing. He markets his client’s products digitally to increase their sales. The field of digital marketing is very big, many things come under digital marketing, such as – ranking the website on search engines, doing SEO, doing social media marketing, doing content marketing, doing video marketing, doing affiliate marketing etc. The work is done by digital marketers only.
How to become a digital marketer ?
To become a professional digital marketer, you will have to get education in digital marketing by doing a digital marketing course from a recognized institute. In this way, by becoming a professional digital marketer, you can get a job with a salary of up to lakhs. But if you do not want to do a course from any institution, then you can also learn digital marketing through online mediums.
It is not necessary that you need any certificate or degree to become a digital marketer. To become a good digital marketer you just need to have knowledge of digital marketing. By doing work like SEO, SMM, Content writing, Blogging etc. you can easily become a digital marketer and can also start your own digital marketing agency.
How to do digital marketing course?
Today there are many institutes which offer digital marketing courses, so you can do this course from any good institute near you. But keep in mind that there you will be educated about everything related to digital marketing. As far as possible, do this course from the best institute.
Apart from the institute, there are many online mediums through which you can do Digital Marketing Course. If you want, you can do digital marketing course through paid medium also and if you want to learn digital marketing for free, then there are many websites through which you can do digital marketing course for free and also get certificate for free.
Some key terms related to digital marketing and their full forms
If you want to learn digital marketing, then there are some important words related to digital marketing which are used again and again. If you know about these then they are very useful for you and also help you in learning digital marketing. Let us know about some such important words related to digital marketing.
SEO
The full form of SEO is Search Engine Optimization. The work done to rank a website on a search engine is called SEO. All things like keyword research, content writing, backlinks building, etc. come under this.
PPC
The full form of PPC is Pay Per Click. When you advertise your website or products through someone, the amount you have to pay to the publisher on clicking that ad is called pay per click (PPC), this process itself is called PPC method. For example, if you advertise your website through Google Ads or run a campaign, then you can pay Google through PPC method.
CPC
The full form of CPC is Cost Per Click. Which the companies publishing ads call PPC, the publishers publishing ads call the same method Cost Per Click (CPC).
CTR
The full form of CTR is Click Through Rate. The number of people who click on that ad out of the total number of people who see an ad is called CTR.
Sponsorship
When you get your business marketed through a blogger or YouTuber, it is called sponsorship. For this you have to pay something to that person. The person who sponsors your business is called an influencer.
Keyword
The topic of a content is called keyword in the field of digital marketing. Keyword research is a part of SEO.
Bounce Rate
Out of the total percentage of people visiting the website, the percentage of people who leave the website within a short period of time, then that percentage is called Bounce Rate of your website.
For example, if a total of 100 people visit your website and out of these 40 people leave the website within some time, then the bounce rate of your website will be 40%.
Organic Results
Those results visible on a search engine result page, which do not have Sponsored written in front of them are called Organic Results. These are those results which, by improving their contents, services and ratings, are ranked on any search engine without paying anything. These are absolutely free.
Paid results
Those results for which payment is made to the search engine for ranking are called paid results. These show at the top as ads on search engines. For example, those results which appear at the top or side on Google, have Sponsored written in front of them.
Home Page
When you open a website, the page that opens in front of you is called Home Page.
Landing Page
If you go to any other page relevant to the home page of a website, the page you land on or the page that opens in front of you is called landing page. In simple words, apart from the home page of a website, all other pages are called landing pages.
CPA
The full form of CPA is Cost Per Action. CPA is a best way to do paid marketing. If you do not use Cost Per Click (CPC) while advertising, then you can also run your advertising campaign on Google AdWord through CPA.
In this, you have to pay Google only when the user takes action by clicking on the advertisement. This action can be of any kind like signing up in the site, downloading, installing, filling the form or any other action.
CPS
Cost Per Sale (CPS) is a very common and popular method. Under this, you are given a fixed commission on every sale.
Final opinion about Digital Marketing
So friends, with the help of this article, you must have understood what Digital Marketing is, as we told you earlier that advertisement of any item, website, application or anything is done by using internet, computer, laptop, mobile phone etc. It is called Digital Marketing.
You can also make your career in digital marketing. If you learn to do digital marketing, you can earn lakhs of rupees by getting a good job in big companies or by creating your own digital marketing agency.
Friends, digital marketing is a very big field. It is not possible to tell everything about it in one article. Therefore, here we have told you all the important information about digital marketing. Still, if you have any question in your mind, you can ask by commenting.
